The Main Purpose of Discovery-Oriented Marketing Research Is to

question 41

Multiple Choice

The main purpose of discovery-oriented marketing research is to

• A)decide what to do about a planned change.
• B)find out what is happening and why.
• C)describe changes in the internal environment.
• D)describe changes in the external environment.
• E)capture and evaluate the new idea.

Recognize the importance of demographic factors (birth, death, immigration, emigration) in understanding population dynamics.

Grasp the concept of survivorship curves and life tables in studying population demographics.

Understand the transition from exponential to logistic population growth and the factors influencing this change.

Recognize and describe the three types of population dispersion, and under what conditions each occurs.