To Design a Marketing Information System,analysts Need to Know

question 53

Multiple Choice

To design a marketing information system,analysts need to know

• A)what types of decisions each decision maker regularly makes.
• B)what types of special studies are periodically requested.
• C)what information is necessary to make decisions.
• D)the frequency with which information is expected.
• E)Analysts need to know all of the above.

---

Definitions:

Stable Environments

Contexts or settings characterized by predictability and consistent conditions, beneficial for strategic planning and business operations.

Rapid Growth

A significant increase in a company's revenue, size, or market share in a short period, often seen in start-up ecosystems.

Venture

A business venture refers to a new enterprise or initiative that involves some level of risk, aiming for growth and profit.

Failure Rates

The percentage of businesses or projects that do not succeed, often used as a metric to assess risk or the effectiveness of strategies.