Which of the Following Is TRUE

question 39

Multiple Choice

Which of the following is TRUE?

• A)The most fundamental criterion in designing a marketing information system is an accurate,objective assessment of each manager's decision-making responsibilities,capabilities,and style.
• B)The proper way to define what information is to be provided by a marketing information system is to ask each manager what information he or she would like to have and then go about designing a system to provide that information.
• C)In a marketing information system it is important that data files be aggregated as much as possible so as to prevent the manager from being inundated with too many bits and pieces of information.
• D)Both a and b are true.
• E)All of the above are true.

---

Definitions:

Flooding

A psychological technique used in behavior therapy, often for phobias, where the patient is exposed to an overwhelming amount of the anxiety-provoking stimulus in order to reduce the fear response.

Implosive Therapy

A therapeutic technique where clients are exposed to their fears in a controlled environment to reduce anxiety.

Exposure Therapy

A psychological treatment that helps individuals face and gain control of fears and distressing emotions by systematic and repeated exposure to the feared object or context.

Depressive Symptoms

Manifestations of depression, which can include sadness, loss of interest or pleasure in activities, changes in weight or sleep, and feelings of worthlessness or guilt.