A Firm Might Be Expected to Initiate a Specific Research

question 40

Multiple Choice

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

• A)Information is needed on projected inflation rates over the next five years.
• B)Information is needed on initial consumer response to the introduction of a new product.
• C)Information is needed to evaluate the past performance of one of the company's wholesale distributors.
• D)Information is needed to determine next year's goals for the company sales force.
• E)Information is needed to forecast demographic trends.

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Definitions:

Stimulus Generalization

The phenomenon where a response to a specific stimulus becomes associated with similar stimuli, leading to a similar response even in the absence of the original stimulus.

Response Generalization

The phenomenon where the effects of reinforcement for a specific behavior increase the likelihood of other similar behaviors occurring.

Response Maintenance

A type of generalization that occurs when a behavior is performed following the withdrawal of an intervention. It is measured in terms of the strength or durability of learned behaviors once the initial contingencies are removed.

Generalization

The process in which behaviors learned in one context transfer to other contexts that are perceived as similar, extending the reach of learned responses beyond the original settings.