Which of These Sampling Frames Is Most Likely to Produce

question 66

Multiple Choice

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

• A)Declared marketing majors in the School of Business
• B)The metropolitan area telephone book
• C)A department store's charge account customers
• D)Heads of households in the graduate student apartment complex
• E)Clients of an insurance office

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Definitions:

Sexual Thoughts

Cognitive processes focused on sexual desire, fantasies, or activities.

Cathartic Release

The act of freeing oneself from powerful or bottled-up emotions, resulting in alleviation.

Funniness

The quality of causing laughter or amusement; humor.

Unconscious Defense Mechanisms

Processes that operate at an unconscious level to help an individual reduce anxiety or psychological discomfort.