Which One of the Following Statements Is FALSE

question 4

Multiple Choice

Which one of the following statements is FALSE?

• A)The physiological reaction approach to attitude measurement makes use of some unstructured or partially structured stimuli such as word association tests or sentence completion tests.
• B)The observation of behavior approach to attitude measurement rests on the presumption that a subject's behavior is conditioned by his or her attitudes and thus we can use observed behavior to infer attitudes.
• C)The performance of "objective" tasks approach to attitude measurement rests on the presumption that a subject's performance of a specific assigned task will depend upon his or her attitudes.
• D)The self-report techniques of attitude measurement rely on the subject's own responses toward an object or class of objects.
• E)Indirect techniques of attitude measurement include storytelling and word-association tests.

---

Definitions:

Niche Consumers

A select group of consumers with very specific preferences and needs that are different from the larger market.

Norms

Accepted standards or ways of behaving in a group, society, or culture, which guide the actions and expectations of its members.

Lifestyles

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.