Which of the Following Is FALSE

question 35

Multiple Choice

Which of the following is FALSE?

• A) There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure.
• B) One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it.
• C) The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent.
• D) In general it is better to address sensitive issues later, rather than earlier, in the survey.
• E) The randomized response model is sometimes used to secure sensitive information.

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Definitions:

Branding

The process of developing a unique identity and image for a product or service in the consumers' mind through marketing strategies like names, logos, and slogans.

Age-Defying Products

Products specifically designed to reduce or mask the effects of aging, particularly on the skin.

Repositioning Action

Strategies implemented by companies to alter the perception of a product or brand in the market or among consumers.

Device

An instrument or tool designed for a particular function or use, often technological or electronic in nature.