What Type of Scale Would Be One Way to Collect

question 26

Multiple Choice

What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?

• A)Semantic-differential scale
• B)Stapel scale
• C)Faces scale
• D)Likert scale
• E)Graphic-rating scale

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Definitions:

Private Sector

The part of the economy that is run by individuals and companies for profit and is not under direct governmental control.

Weingarten Rights

The rights of employees to have union representation during investigatory interviews that they believe could result in disciplinary action.

Union Workers

Employees who are members of a labor union, which represents their interests in negotiations with employers over wages, working conditions, and benefits.

Disciplinary Meeting

A formal meeting between an employee and management to discuss misconduct or performance issues, potentially leading to disciplinary actions.