The Assessment of Attitudes by Noting Consumers' Facial Expressions When

question 25

Multiple Choice

The assessment of attitudes by noting consumers' facial expressions when examining a new product involves the assumption that

• A)a consumer's reaction is,to a large extent,determined by his or her personality.
• B)consumer behavior is largely determined by stimulus-response mechanisms.
• C)a consumer's behavior is in part determined by his or her attitude,and that attitudes can be inferred from behavior.
• D)behavior changes attitudes.
• E)observations of behavior will lead to accurate assessment of attitudes when experienced observers are used.

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Definitions:

Association Cortex

Sometimes called association areas, the region of the cerebral cortex that is the site of the highest intellectual functions, such as thinking and problem solving.

Intellectual Functions

Cognitive capabilities related to reasoning, problem-solving, planning, abstract thinking, comprehension, and learning.

Cerebral Cortex

The outermost layer of the brain, involved in high-level functions such as sensation, voluntary muscle movement, thought, reasoning, and memory.

Basal Ganglia

A group of structures in the brain involved in coordinating movement, as well as aspects of cognition and emotion.