What Type of Scale Is the Following? What Is Your

question 27

Multiple Choice

What type of scale is the following? What is your overall rating of McDonalds compared with Wendy's? (Circle one)

• A)comparative rating scale
• B)sematic-differential scale
• C)Stapel scale
• D)Likert scale
• E)graphic-rating scale

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Definitions:

Similar Objects

The grouping of items based on shared attributes or characteristics, a concept often explored in cognitive psychology and perception studies.

Prototype

An original model on which later versions are patterned or a typical example of a particular category.

Sea Horse

A marine fish with a head that resembles that of a horse, a prehensile tail, and a unique mode of reproduction with the males carrying the eggs.

Recognizing

The cognitive process of identifying and acknowledging something as having been previously seen, heard, or known.