Subjects Are Instructed to Place an "X" on a Line

question 47

Multiple Choice

Subjects are instructed to place an "X" on a line to indicate their feeling.They are told to place the "X" closer to the right the more they agree with a specific statement.This is

• A)itemized scale.
• B)graphic-ratings scale.
• C)thermometer scale.
• D)semantic-differential scale.
• E)summated-ratings scale.

---

Definitions:

Marketing Ethics

Principles and standards that guide behavior in the world of marketing, ensuring fairness and honesty.

Likely Consequences

Probable outcomes or results that can be expected from a certain action or decision.

Search Engine

A software system designed to carry out web searches, allowing users to find information on the internet by typing queries.

Purchased Links

Links to a website that have been bought from other sites to improve search engine rankings or visibility.