Which of the Following Statements About Content Validity Is TRUE

question 42

Multiple Choice

Which of the following statements about content validity is TRUE?

• A)It is sometimes called face validity.
• B)It is the most difficult type of validity to establish
• C)It lies at the heart of scientific progress.
• D)Both a and b.
• E)a,b,and c.

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Definitions:

Tactical Marketing Decisions

Short-term actions and strategies designed to achieve immediate marketing goals.

Place/Distribution Strategy

A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.

Mass Merchandisers

Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.

Food Distributor

An entity that acts as an intermediary between food manufacturers or producers and retail establishments or food service operators, facilitating the distribution of food products.