When Purifying a Set of Items,the Researcher

question 43

Multiple Choice

When purifying a set of items,the researcher

• A)eliminates items that seem to create confusion among respondents.
• B)can use coefficient alpha to assess the correlation among items from the domain of a single construct.
• C)adds new items to replace those eliminated.
• D)Both a and b.
• E)a,b,and c.

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Definitions:

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.

Shopping Product

Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.