You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

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Definitions:

Emotional Maturity

The ability to understand, manage, and appropriately express one's emotions, often leading to improved relationships and decision-making.

Intrinsically Rewarding

An activity or action that is rewarding in itself, without the need for external rewards, due to the personal satisfaction it provides.

Company Policies

Established guidelines and rules within an organization that regulate employee behavior and set expectations for operational procedures.