Use of the Eye Camera in Marketing Research Is Based

question 39

Multiple Choice

Use of the eye camera in marketing research is based on which one of the following physiological findings?

• A)Pupils tend to dilate when people are interested in a stimulus.
• B)People tend to blink faster when they are emotionally aroused.
• C)Pupils tend to contract when people are uninterested in a stimulus.
• D)Emotional intensity is proportional to the amount of secretions from tear glands.
• E)Peoples' eyes do not move smoothly along lines of type as they read.

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Definitions:

Decoded Message

A message that has been converted from a coded or encrypted format back into its original form of language, making it understandable.

Feedback

Information provided by recipients of a service, product, or performance, used to assess and improve future outputs.

Presented

The act of showing or offering something for observation, examination, or consideration.