Which of the Following Statements About Optical Scanners Is FALSE

question 40

Multiple Choice

Which of the following statements about optical scanners is FALSE?

• A)Scanners rely on imprinted Universal Product Codes that are 11-digit numbers.
• B)When scanning the product,the scanner picks both the Universal Product Code number and the price off the package.
• C)Scanner data are not subject to the interview and recording biases that are present with mail diaries.
• D)Scanners allow firms to study the effectiveness of marketing mix changes like price and number of facings on market share.
• E)All of the above are true.

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