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A Researcher Wants to Find Out Which Part of a Particular

question 14

Multiple Choice

A researcher wants to find out which part of a particular magazine ad is noticed first by the viewer.Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?


Definitions:

Lesioning

A technique in neuroscience where specific areas of the brain are damaged intentionally to study the effects on behavior or function.

Tumour Ligation

A surgical procedure involving the tying off of blood vessels to a tumor to cut off its blood supply.

Electroencephalograph

A device used to record the electrical activity of the brain, aiding in the diagnosis and monitoring of neurological conditions.

Low Voltage

Pertains to electrical signals or supplies characterized by a relatively small electric potential difference.

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