Dial Soap's Brand Managers Want to Know Which of Three

question 5

Multiple Choice

Dial soap's brand managers want to know which of three proposed end-aisle displays work the best in terms of catching consumers' attention.They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers body language,time spent at each display,etc.Which technique are the managers using?

• A)Direct observation
• B)Past records
• C)Archives
• D)Survey
• E)Indirect observation

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Definitions:

Orientation

The process of introducing new employees to an organization, its policies, culture, and their specific roles and responsibilities.

Introduced

The process of bringing something into use, practice, or a place for the first time.

Objectives

Specific, measurable goals that are aimed to be achieved within a certain timeframe to fulfill an organization's strategy.

Management Development

Programs or actions aimed at improving the skills, competencies, and knowledge of managers within an organization.