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In indirect observation, the researcher is observing attitudes.
Retailer
A business entity that sells goods and services directly to consumers, acting as the final link in the supply chain between manufacturers and end-users.
Credit Card
A payment card issued by a financial company giving the holder an option to borrow funds, typically at point of sale.
Factor
A finance company or bank that buys receivables from businesses and then collects the payments directly from the customers.
Receivables
Receivables are amounts of money owed to a company by its customers or other parties for goods or services provided on credit.
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