John Was Stopped at the Local Shopping Centers and Asked

question 24

Multiple Choice

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study. Since John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and shown four new advertisements and asked various questions related to the ads. This type of technique is called?

• A) Person-on-the-street interview
• B) Mall-intercept interview
• C) Drop-off survey
• D) Ad recall interview
• E) None of the above.

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Definitions:

Bankruptcy

A legal status for individuals or entities that cannot repay the debts they owe to creditors.

Medical Services

Professional services provided by doctors, nurses, and other healthcare practitioners aimed at maintaining, improving, or managing health.

Satisfaction

The feeling of fulfillment or pleasure that comes from achieving something or having one’s needs or desires met.

Catastrophic Illness

An extremely severe health condition that may require long-term medical treatment and can lead to significant financial burden and lifestyle changes.