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Which of the following is NOT a common activity of a marketing research department?
Employee Blogs
Personal or company-sponsored blogs written by employees, which can provide insights into the company culture, behind-the-scenes views, or industry-related knowledge.
Planned Organizational Change
The deliberate process undertaken by an organization to improve its operations, structure, or culture through carefully mapped out strategies.
Observational Research
A research method involving the systematic recording of observable phenomena or behaviors in their natural settings without manipulation.
Statistical Forecasting
The process of using statistical methods to predict future events or trends based on historical data.
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