Which of the Following Is FALSE

question 36

Multiple Choice

Which of the following is FALSE?

• A)The basic purpose of marketing research is to assist marketing managers in making more informed decisions.
• B)Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a consumption orientation.
• C)Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.
• D)Marketing managers and marketing researchers work together in close partnerships that are most successful when managers understand research processes.
• E)All of the above are false.

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Definitions:

Planned Response

A deliberate or prearranged reaction or answer to a situation or question.

Gestalt Psychologists

Researchers in psychology who focus on holistic processing, emphasizing that the whole of anything is greater than its parts.

Primitive Features

Basic or simple characteristics or attributes that form the foundation of a more complex structure or system.

Shadows And Lighting

The play of light and darkness, which can affect visual perception and the ambiance of a space.