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The Handy Hand Tools Company Commissioned a Survey Designed to Determine

question 47

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The Handy Hand Tools Company commissioned a survey designed to determine whether homeowners prefer plastic or metal casings on electric screwdrivers.The results of this survey will likely be used as input into decisions concerning which element of the marketing mix?


Definitions:

Kinesethesis

The sense that detects body position, weight, or movement of the muscles, tendons, and joints.

Transduction

The process through which a physical stimulus is converted into a signal within the nervous system.

Muscles

Tissues in the body that have the ability to contract, enabling movement of various parts of the body.

Proximal Stimulus

The stimulus registered by the sensory receptors, for example, the pattern of light that hits the retina.

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