An Experimenter Had One Group of Participants Eat Ice Cream

question 1

Multiple Choice

An experimenter had one group of participants eat ice cream that was packaged in a red carton,whereas another group of participants ate the same flavoured ice cream from a green carton.Participants then indicated how much they liked the ice cream by rating the taste on a 1-5 scale.The independent variable in this experiment was the

• A) ice cream ratings.
• B) gender of the participant.
• C) colour of the carton.
• D) flavour of the ice cream.

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Definitions:

Historical Purposes

Historical purposes refer to the use of historical data and insights to understand past phenomena or guide future decisions.

Positive Marketing

Marketing strategies aimed at promoting positive messages and social values, often focusing on the benefits to the community or environment.

Tracking Studies

Continuous or repeated surveys that monitor a product's performance, brand health, or customer attitudes over time.

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A prediction or estimate of future events, especially relating to weather or economics.