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A Ph.D.student is interested in determining the fundamental causes of depression in humans.Her ultimate goal is that her research may one day result in new drugs to treat the disease.This is an example of what type of research.
Competitive Decisions
Choices made by businesses in response to or in anticipation of the actions of their competitors, aiming to achieve a strategic advantage.
Data Analysis
The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
Primary Data
This is data collected directly from its source for the first time, used for a specific research purpose.
Marketing Information System
A system that gathers, analyzes, and disseminates data relevant to a company’s marketing activities.
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