The Hierarchy of Effects Model for Consumer Packaged Goods Is

question 27

True/False

The hierarchy of effects model for consumer packaged goods is essentially the same as that of the A-T-A-R model.

---

Definitions:

Morality

Principles concerning the distinction between right and wrong or good and bad behavior, often influenced by cultural, religious, or personal beliefs.

Sociability

The tendency to seek social interactions and exhibit enjoyment in engaging with others.

Cognitions

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Hostile Attribution

The tendency to interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.