The Speculative Sale Approach Is Most Likely to Be Used

question 42

Multiple Choice

The speculative sale approach is most likely to be used in all of the following situations,EXCEPT where:

• A)the new product work is technical,entrenched within a firm's expertise,and only little reaction is needed from the marketplace.
• B)industrial firms have very close downstream relationships with key buyers.
• C)the adventure has very high risk and thus a costlier method is defendable.
• D)the item is new and key diagnostics are needeD.

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Definitions:

Ambiguous

Lacking clarity or being open to more than one interpretation; not explicitly defined.

Organizational Politics

The practice of using power and social networking within an organization to achieve changes that benefit the organization or individual.

Personal Objectives

Individual goals or targets that a person aims to achieve, which can influence their behavior and performance.

Organizational Politics

The activities and behaviors within an organization aimed at acquiring, developing, and using power and other resources to obtain one's preferred outcomes.