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In principle,launch management plans of large firms and small firms are exactly the same-problem,tracking variable,trigger point,and remedial plan ready to go.
Null Hypothesis
A statistical hypothesis that assumes no significant difference or effect exists within the data set being analyzed.
Familywise Error
Probability of making at least one Type I error across a set of comparisons.
Type I Errors
Mistakes made by falsely rejecting the null hypothesis when it is in fact true; also known as false positives.
Familywise Error
The overall likelihood that a Type I error (incorrect rejection of a true null hypothesis) will occur across a set of related hypotheses.
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