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What are the two important insights that can be gained from market testing?
Utilitarian Belief
A principle that actions are right if they are useful or for the benefit of a majority, focusing on the outcomes resulting in the greatest good for the greatest number.
Religious Injunction
A command, directive, or order that is rooted in religious belief or law.
Instrumental Values
Values that are seen as a means to an end, guiding how we achieve our goals, such as ambition, efficiency, and courage.
Rationality Strategy
The approach of making decisions based on logical reasoning and systematic analysis to achieve the most optimal outcome.
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