Examlex
With reference to new product development,which of the following can be defined as "the synthesis of technology and human needs into manufacturable products"?
Shopping Product
A type of product that consumers buy after comparing quality, price, and style from different sellers.
Convenience Product
Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.
Unsought Product
Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.
Convenience Product
A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.
Q3: Which of the following techniques encourages the
Q21: The most common source for identifying needs
Q30: Availability means the percentage chance that:<br>A)a potential
Q37: Product positioning can be facilitated to a
Q38: Which of the following is most likely
Q42: A NAFTA agreement requires trading partners to
Q44: A dominant brand in a product category
Q45: With reference to the classic diffusion theory
Q47: Large firms are more likely to preannounce
Q52: The phrase "Women should be cherished and