One of the Factors Based on Which a Concept Can

question 16

Multiple Choice

One of the factors based on which a concept can be evaluated for a rough early screen is the "firm worth." It indicates if the:

• A)present brand image of the firm is suitable for launching the new product.
• B)company has the appropriate technology for manufacturing the new product efficiently.
• C)new product project would enhance the firm's competencies.
• D)shareholders of the firm approve the introduction of the new product.

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Definitions:

Repression

A defense mechanism proposed by psychoanalytic theory, where a person unconsciously blocks out painful, uncomfortable, or threatening memories, thoughts, or desires from consciousness.

Projection

A defense mechanism where individuals attribute their unwanted feelings or impulses onto someone else, rather than admitting to or dealing with the unwanted feelings themselves.

Identification

The process of associating oneself with certain characteristics of another person, group, or idea, often as a role model or for the sake of establishing one's identity.

Self-Esteem

An individual's overall subjective evaluation of their own worth or value.