New Products Mostly Fail Because of All of the Following

question 7

Multiple Choice

New products mostly fail because of all of the following reasons EXCEPT:

• A)there was no need for the product.
• B)the intended consumer did not think the new offering was effective.
• C)the product was not understood properly by the consumer.
• D)the product and its marketing plan were evaluated as separate and divisible pieces.

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Definitions:

British Monarchy

The constitutional monarchy ruling over the United Kingdom and its overseas territories, with a history that stretches back over a thousand years.

Articles of Confederation

The first constitution of the United States, ratified in 1781, which created a loose confederation of sovereign states and a weak central government.

Continental Congress

The convention of delegates from the Thirteen Colonies that became the governing body of the United States during the American Revolution.

Constitutional Authority

The powers and rights granted to branches of government or officials by a constitution, forming the legal basis for their actions and decisions.