Discuss the People Dimension of the New Product Process

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The Answer is New product developers have to remember at all times that they are dealing with people and people cause problems.Any evaluation system should be planned in such a way that it is supportive of people and offers the reassurance (if warranted)that players need.
Early in the life of a new product ideas may be fragile and easy to kill.Late in the development cycle,more people have bought in on the concept and are supportive because they have played a role in getting it to where it is.Consequently,the now-strong proposal could be tough to stop.This means that an evaluation system should contain early testing that reinforces the idea of helping the item,not just killing it off.

Discuss the People Dimension of the New Product Process

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