Conjoint Analysis Is a Technique That Is More Commonly Used

question 43

Multiple Choice

Conjoint analysis is a technique that is more commonly used in ____.

• A)opportunity identification
• B)opportunity selection
• C)development
• D)concept evaluation

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Definitions:

IRR

The Internal Rate of Return is a financial measurement tool used to assess the profitability of prospective investments.

Accounting Basis

The method used to record financial transactions; common methods include cash basis and accrual basis accounting.

Scenario Analysis

A method of evaluating potential future scenarios by contemplating various possible results, often used for strategic planning purposes.

Simulation Analysis

A statistical method that involves running multiple scenarios of a model in order to estimate the probability of different outcomes.