Which of the Following Statements Is NOT True Regarding Conjoint

question 16

Multiple Choice

Which of the following statements is NOT true regarding conjoint analysis?

• A)It is an analytical tool used to develop perceptual maps.
• B)It can use the output of AR gap analysis to select product attributes.
• C)It assumes that a product can be represented as a set or bundle of attributes.
• D)It identifies which sets of attributes would be most preferred by customers.

---

Definitions:

Social Cause

A cause that relates to societal, cultural, or environmental issues that people advocate for or against in order to enact change.

Illness

A state of poor health, involving a condition of disease or ailment that affects the body or mind.

Death

The cessation of all biological functions that sustain a living organism.

Fourteenth Century

The period from 1301 to 1400 in the Gregorian calendar, significant for its historical, cultural, and societal developments.