Global Corp

question 49

Multiple Choice

Global Corp.wants to launch a new product.The determinant attributes for the product were identified,and the range for each selected.Cards representing new products that combined specific levels of determinant attributes were prepared.Consumers in various countries were asked to sort the cards by preference from top to bottom.This is an example of _____ analysis.

• A)lexical
• B)semantic
• C)competitive
• D)trade-off

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Definitions:

Inequality

A situation or condition where resources, opportunities, and rights are distributed unevenly among members of a society.

Discriminatory Practices

Actions or policies that unjustly differentiate among people based on age, race, gender, or other protected characteristics.

Race

A social construct categorizing people based on physical characteristics, ancestry, or historical affiliation, often associated with variations in societal treatment.

Sexual Orientation

Sexual Orientation refers to a person's emotional, romantic, or sexual attraction to individuals of a specific gender, multiple genders, or none, often categorized as heterosexual, homosexual, bisexual, asexual, among others.