To Identify the Customer's Underlying Value System,conjoint Analysis Uses the Rank

question 52

Multiple Choice

To identify the customer's underlying value system,conjoint analysis uses the rank orderings to estimate the utilities of each level of each attribute for each customer.These utilities are also known as ____.

• A)fractional values
• B)fractals
• C)part-worths
• D)contribution margins

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Definitions:

Means Differ

A term indicating that there is a statistical difference between the averages of two or more groups.

LSAT Scores

These are the results from the Law School Admission Test, which is a standardized test used for admissions into law schools in the United States and several other countries.

Fisher's LSD Method

A post-hoc test named after Ronald Fisher, used in statistics to perform multiple comparisons after an ANOVA, determining if there are significant differences between pairs of group means.

Law Schools

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