Which of the Following Statements Is True Regarding an Attribute

question 20

Multiple Choice

Which of the following statements is true regarding an attribute rating perceptual gap mapping method?

• A)It takes into consideration the "phantom" attributes.
• B)It uses multidimensional scaling to develop a perceptual map.
• C)It typically uses Likert-type scales to gather data from customers.
• D)It is developed from the past sales data.

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Definitions:

Mean

The arithmetic average of a set of numbers, calculated by adding them together and dividing by the number of values.

Median

The median is the middle value in a list of numbers sorted in ascending or descending order, splitting the dataset into two halves.

Standard Deviation

A statistic that measures the dispersion or variance in a set of values, indicating how spread out the numbers are from the average.

Range

The difference between the highest and lowest values in a set of data, indicating the dataset's dispersion.