Which of the Following Techniques Is Used in OS Perceptual

question 28

Multiple Choice

Which of the following techniques is used in OS perceptual gap mapping to convert the customer similarity data into a perceptual map?

• A)Multidimensional scaling
• B)Factor analysis
• C)Cluster analysis
• D)Scree test

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Definitions:

Substance Over Form

An accounting principle that emphasizes the economic reality of transactions rather than their legal form to present a more accurate picture of a company's financial position.

Par-Value Method

An accounting method used for recording the issuance of stock, where the stock is recorded at its face or par value, and any amount received over par value is credited to an additional paid-in capital account.

Non-Controlling Interest

The equity in a subsidiary not attributable directly or indirectly to the parent company, often shown separately in the consolidated financial statements.

Carrying Value

The amount at which an asset or liability is recognized in the balance sheet, considering depreciation, amortization, or impairment.