OS Techniques

question 51

Multiple Choice

OS techniques:

• A)run on perceptions of overall similarities between pairs of brands.
• B)require customers to rate choices on individual attributes.
• C)essentially view products as bundles of attributes.
• D)result in formidable data cubes.

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Definitions:

Closed-ended Research

Research methods that utilize specific, predetermined response options for participants to choose from.

Explanation

A statement or account that makes something clear or understandable, often by specifying causes, context, or relationships.

Construct

An abstract idea or concept that is specifically chosen or created for a scientific purpose.

Academic Journals

Publications that disseminate research findings and scholars’ analyses in specific academic fields.