Which of the Following Techniques Is Used in OS Perceptual

question 28

Multiple Choice

Which of the following techniques is used in OS perceptual gap mapping to convert the customer similarity data into a perceptual map?

• A)Multidimensional scaling
• B)Factor analysis
• C)Cluster analysis
• D)Scree test

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Definitions:

Approaches to Giving

Various methods or strategies adopted by individuals or organizations to donate resources, including time, money, or goods, to charitable causes.

Social Relationships

connections or interactions between individuals or groups, influencing the way people think, feel, and behave towards each other.

Traditional Fund-raising

The practice of gathering financial resources for a cause or organization through customary means such as events, direct mail, or personal solicitation.

Liquidity

Liquidity refers to the ease with which an asset, or security, can be converted into ready cash without affecting its market price.