Gap Maps

question 30

Multiple Choice

Gap maps:

• A)are useful in identifying potential product concepts.
• B)identify potential threats in the market.
• C)identify or evaluate interrelationships and synergies.
• D)accurately measure nuances and shadings of consumer responses.

Identify and explain the core concepts of market penetration and associated tactics.

Recognize paths of adjacency as described by Chris Zook and their implications for business growth.

Analyze the role of both forward and backward integration within diversification strategies.

Evaluate the comparative success rates and resource requirements of different growth strategies.

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Definitions:

Appellate Court

A court that has the authority to review and make decisions on cases that have been previously judged in a lower court.

Judgment N.o.v.

Short for "judgment non obstante veredicto," a legal motion requesting the court to reverse the jury's verdict on the grounds that the jury could not have legally provided such verdict based on the facts.

Matter of Law

An issue that is determined by statutes, legal precedent, or constitution, rather than by the factual situation of a case.

Appellate Court

a court that has the authority to review and make changes to the decisions of lower courts.