One of the Ways of Increasing the Usefulness of Focus

question 57

Multiple Choice

One of the ways of increasing the usefulness of focus group findings is to invite scientists and top executives to the sessions and to avoid what some people call:

• A)reverse brainstorming.
• B)precision error.
• C)quality circle.
• D)prayer groups.

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Definitions:

Commit Strategy

A decision-making approach where a company decides on and adheres to a specific course of action, even in the face of changing circumstances.

Disagreement Value

The worth or specific outcome that parties in a negotiation anticipate they could receive if they fail to come to an agreement and decide to pursue other options.

Opportunity Costs

The cost of what is foregone by choosing one alternative over another, representing the benefits that could have been received from the next best alternative.

Bargaining Position

The relative power or leverage that a party has during negotiations to influence the terms in their favor.