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One of the ways of increasing the usefulness of focus group findings is to invite scientists and top executives to the sessions and to avoid what some people call:
Cognitive Maps
Mental representations of spatial relationships that allow an individual to navigate their environment.
Mental Representations
Cognitive symbols and concepts in the mind that represent the outside world.
Explored Mazes
The action of navigating through complex structures or pathways, often used in experiments to assess learning and memory in humans or animals.
Latent Learning
The subconscious retention of information without reinforcement or apparent learning, which is later manifested through behavior.
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