Which Phase of the New Products Process Is Strategic in Nature

question 41

Multiple Choice

Which phase of the new products process is strategic in nature and is the most difficult to describe or define?

• A)Launch
• B)Development
• C)Opportunity identification and selection
• D)Concept generation

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Definitions:

Connotative

Relating to the associated or secondary meaning of a word or expression, which evokes additional emotional or cultural significance beyond its literal definition.

Skim Test

A method of quickly reading through text to get a basic understanding of the content or to locate specific information.

Proofreading

The act of reading and correcting written material to ensure it is free of errors, including grammatical, typographical, or formatting mistakes.

Ethically

In a manner that is morally right or acceptable, following principles of conduct that distinguish between right and wrong.