Efforts to Rehabilitate and Upgrade a Declining Neighborhood for the Purposes

question 76

Multiple Choice

Efforts to rehabilitate and upgrade a declining neighborhood for the purposes of attracting higher-income residents is referred to as

• A) urban upgrade.
• B) gentrification.
• C) urban investment.
• D) beautification.

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Definitions:

Niche Media Emotional Appeals

Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.

Consistent and Compelling Message

A marketing strategy that ensures all brand communications are uniform and engaging across all platforms and mediums.

Pull Strategies

Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.

Push Strategies

Marketing strategies that involve "pushing" products towards consumers by ensuring visibility in distribution channels.