While Approaching an Ethical Issue in Marketing, the Utilitarian Tradition

question 50

Multiple Choice

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

• A)the degree to which individuals freely participate in an exchange.
• B)the degree to which the transaction provided actual as opposed to merely apparent benefits.
• C)about other values that are affected by the exchange.
• D)about the personal characters of the parties that are involved in the exchange.

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Definitions:

Proof Statements

Declarations or assertions provided as evidence to support or validate a claim or argument.

Source Media

The original platforms or channels through which content is generated and shared, including traditional media like newspapers and digital outlets like social media.

Decoded Response

The interpretation or understanding of a message by the receiver in the communication process.

Proofs Of Credibility

Evidence or demonstrations that establish the trustworthiness and reliability of a person or entity.