Which of the Following Is True About the Economic Model

question 21

Multiple Choice

Which of the following is true about the economic model of CSR?

• A)It holds that a business should prioritize environmental sustainability.
• B)It has its roots in the Kantian tradition of ethics.
• C)It contends that the goal of business managers should be to pursue profit within the law.
• D)It holds that social goals should be at the heart of a firm's mission.

Grasp the advantages of personal selling over other promotional methods.

Understand the role and importance of publicity in promotion.

Identify the tools and strategies used in public relations.

Understand the strategic use of promotional elements based on product and market characteristics.

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Definitions:

Media Mixes

The combination of different communication tools and media channels a company uses to fulfill its marketing objectives and reach its target audience.

Advertising Agencies

Businesses that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.

Reach Markets

The ability of a business to access and serve potential customers within a particular market or sector.

Radio and Television Studios

Facilities equipped for the production and broadcasting of radio and television programs.