Responsibility for the Circumstances That Can Encourage Ethical Behavior and Can

question 45

True/False

Responsibility for the circumstances that can encourage ethical behavior and can discourage unethical behavior falls predominantly to the business management and executive team.

---

Definitions:

Punch Cards

Pieces of stiff paper that contain digital data represented by the presence or absence of holes in predefined positions, historically used for controlling machinery or data processing.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four elements: Product, Price, Place, and Promotion.

Product Line Depth

The variety of products or versions offered within a particular line to cater to different customer needs or preferences.