If IBM Built a Computer System for Outback Barbie Inc

question 1

Multiple Choice

If IBM built a computer system for Outback Barbie Inc. (based in Australia) at their corporate headquarters in Sydney, the project would be classified as

• A)Global.
• B)Overseas.
• C)Local.
• D)Domestic.
• E)Foreign.

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Definitions:

BCG Matrix

A strategic business tool used to evaluate the relative performance of different business units or products based on market growth rate and market share.

High-growth Market

A market that is experiencing significantly higher rates of growth compared to others, often attracting a large amount of investment.

Low Market Share

A situation where a company or product holds a smaller percentage of the total sales within its industry compared to competitors.

Boston Consulting Group Portfolio Analysis

A strategic business tool used for analyzing a firm's business units or product lines based on their market growth rate and relative market share.